About Biloten

Where passion meets expertise in the heart of Toronto

Our Story

Founded in 2018 by Elena Moreau, Biloten began as a dream to create Toronto's most welcoming and innovative beauty destination.

After years of experience in the beauty industry, Elena noticed a gap in the market for truly personalized, sustainable beauty services. She envisioned a salon where clients could receive expert care while knowing their treatments were environmentally conscious and ethically sourced.

What started as a small studio has grown into Toronto's premier beauty salon, but we've never lost sight of our core values: personalized attention, sustainable practices, and genuine care for every client who walks through our doors.

Today, Biloten serves hundreds of satisfied clients who trust us with their beauty needs, from everyday maintenance to special occasion transformations. We're proud to be a part of Toronto's vibrant beauty community.

0 Happy Clients
0 Years Experience
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Biloten Beauty Salon Interior
Est. 2018 Toronto's Choice

Our Philosophy

Beauty that respects you and the environment

Personalized Care

We believe that true beauty comes from understanding each client's unique needs, preferences, and lifestyle. Every treatment is customized to bring out your individual radiance.

Sustainable Practices

Our commitment to the environment is unwavering. We use only cruelty-free, organic products and implement eco-friendly practices throughout our salon operations.

Excellence in Service

We continuously educate ourselves on the latest techniques and trends to provide you with the highest quality treatments and most current beauty innovations.

Meet Our Expert Team

Passionate professionals dedicated to your beauty journey

Elena Moreau

Elena Moreau

Founder & Creative Director

With over 12 years of experience in the beauty industry, Elena brings a passion for sustainable beauty and personalized service. She holds certifications in advanced aesthetics and sustainable business practices.

Sustainable Beauty Creative Direction Business Leadership
Sophie Chen

Sophie Chen

Lead Aesthetician

Sophie specializes in advanced skincare treatments and facial therapies. She's constantly researching the latest in skincare technology and holds multiple certifications in dermatological treatments.

Advanced Skincare Facial Treatments Product Development
Marcus Thompson

Marcus Thompson

Senior Beauty Consultant

Marcus brings artistic flair and technical expertise to every consultation. With a background in color theory and makeup artistry, he helps clients discover their perfect look.

Color Theory Makeup Artistry Client Relations

Our Core Values

The principles that guide everything we do

01

Integrity & Honesty

We believe in transparent communication about treatments, realistic expectations, and honest recommendations that truly benefit our clients.

02

Environmental Responsibility

Our commitment to sustainability extends beyond product choices to eco-friendly salon practices, waste reduction, and supporting ethical brands.

03

Continuous Learning

We invest in ongoing education and training to stay current with industry innovations, ensuring our clients receive the most advanced treatments available.

04

Inclusive Beauty

We celebrate beauty in all its forms and create a welcoming environment where everyone feels valued, respected, and beautiful just as they are.

Awards & Recognition

Acknowledged excellence in Toronto's beauty industry

Best New Salon

Toronto Beauty Awards 2019

2019

Eco-Friendly Business

Green Toronto Initiative

2020

Excellence in Service

Canadian Beauty Association

2022

Community Choice

Dupont Street Business Awards

2024

Ready to Experience Biloten?

Join our community of satisfied clients and discover what makes us Toronto's premier beauty destination.

Book Your Appointment Call Us Today